3. Use and Update Your Blogroll

By adding links to sites you like in your blogroll(Definition: A list of links to blogs recommended by the blogger and typically found in the blog's sidebar), the owners of those blogs will find your blog and will be likely to add a reciprocal link in their blogrolls. It's an easy way to get the link to your blog in front of many readers on other blogs. The hope is that some of those readers will click on the link to your blog on the other blogs' blogrolls and find your content interesting and enjoyable turning them into loyal readers.